AVVO: New Business-to-Consumer Online Legal Service

Prism Legal (5/10/2007) alerts us to Avvo, a
start-up business for online legal services to consumers.
Founded by former executives of Expedia and Microsoft,
Avvo states on its web site that "we are dedicated to
helping consumers better navigate the highly confusing
legal industry and we are building something that no one
else has built before." Avvo has not yet gone 'live,'so the
extent of their services is unknown.

It is interesting to note that Avvo has already lured other
heavy-hitters to its ranks. Former LexisNexis CEO Lou
Andreozzi has joined the board of directors and Stanford
Law Professor Deborah Rhode and former president of the
American Bar Association Robert Hirshon have joined
Avvo's legal advisory board.

As Ron on Prism Legal notes, Avvo should prove interesting
to legal ethics watchers.